TIPTON, WEST MIDLANDS — Sunday 27 July 2025, 10:40 AM
A major fire ripped through the GB Tyres and Tracking factory in Great Bridge this morning, sending plumes of thick black smoke across the skyline and triggering a rapid response from over 70 firefighters across the West Midlands.
Factory fire at tyre factory in Great Bridge West Midlands Photo credit: Demi-leigh Freeman
Flames tore through the 100m x 100m single-storey unit, prompting full evacuation. Emergency crews arrived within minutes, deploying 17 fire engines, drones, aerial ladder platforms and a high-volume pump to tackle the blaze from multiple fronts.
Advertisement
Roads Closed Near Black Country New Road
The fire has caused widespread disruption with nearby streets sealed off and utilities isolated. Police are assisting with traffic management as teams assess structural damage.
No injuries have been reported. Authorities believe the fire started in a tyre storage area, but investigations are ongoing.
“Crews are making strong progress,” said a fire service spokesperson. “We thank residents for staying clear of the area and letting us work safely.”
JamRadio will bring you live updates as they happen.